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Researcher Profile

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Christofer Skurka

Christofer Skurka

Assistant Professor, Film-Video and Media Studies
Scientific Program:Cancer Control

Research Interests

  • Tobacco
  • Intention
  • Smokers
  • Tobacco Products
  • Population
  • Young Adult
  • Health
  • Vulnerable Populations
  • Sexual and Gender Minorities
  • Civil Defense
  • Industry
  • Anger

Recent Publications


Troy, CLC, Norman, M, Kim, N, Skurka, C & Myrick, JG 2024, 'Can you picture it? Effects of positive and negative depictions of climate futures on climate action intentions', Journal of Environmental Psychology, vol. 96, 102312.
Kim, N, Skurka, C & Madden, S 2024, 'The effects of self-disclosure and gender on a climate scientist’s credibility and likability on social media', Public Understanding of Science.


Skurka, C, Kim, N, Eng, N & Oliver, MB 2023, 'Awesome, Awful: Emotional Flow in Environmental Messaging', Media Psychology.
Troy, CLC & Skurka, C 2023, 'Being outdoorsy indoors: Nature connectedness through 360-degree images and video', Journal of Environmental Media, vol. 4, no. 1, pp. 27-47.
Skurka, C, Myrick, JG & Yang, Y 2023, 'Fanning the flames or burning out? Testing competing hypotheses about repeated exposure to threatening climate change messages', Climatic Change, vol. 176, no. 5, 52.
Wheldon, CW, Skurka, C & Eng, N 2024, 'Inoculating Black/African American and LGBTQ Communities Against the Tobacco Industry: The Role of Community Connectedness and Tobacco Denormalization Beliefs', Health promotion practice, vol. 25, no. 3, pp. 445-454.
Reynolds-Tylus, T, Martinez Gonzalez, A & Skurka, C 2024, 'Leveraging Dynamic Norms to Reduce College Student Alcohol Use: A Test of Four Mediators', Health Communication, vol. 39, no. 7, pp. 1371-1382.
Skurka, C & Nabi, RL 2023, Perspectives on emotion in the digital age. in Emotions in the Digital World: Exploring Affective Experience and Expression in Online Interactions. Oxford University Press, pp. 7-31.
Skurka, C & Lee Cunningham, JJ 2023, 'Seeing the funny side: Humor in pro-environmental communication', Current Opinion in Psychology, vol. 53, 101668.
Skurka, C, Liao, M & Gil de Zúñiga, H 2023, 'Tuning Out (Political and Science) News? A Selective Exposure Study of the News Finds Me Perception', Communication Research.
De Zúñiga, HG, Goyanes, M & Skurka, C 2023, 'Understanding Fake News Corrective Action: A Mixed-Method Approach', International Journal of Communication, vol. 17, pp. 3428-3450.


Skurka, C, Romero-Canyas, R, Joo, HH & Niederdeppe, J 2022, 'Choose Your Own Emotion: Predictors of Selective Exposure to Emotion-Inducing Climate Messages', Environmental Communication, vol. 16, no. 3, pp. 424-431.
Skurka, C, Troy, C, Cui, Z & Gil de Zúñiga, H 2022, 'Efficacy constructs in media use and effects: organizing and appraising the literature', Annals of the International Communication Association.
Skurka, C, Romero-Canyas, R, Joo, HH, Acup, D & Niederdeppe, J 2022, 'Emotional Appeals, Climate Change, and Young Adults: A Direct Replication of Skurka et al. (2018)', Human Communication Research, vol. 48, no. 1, pp. 147-156.
Skurka, C, Eng, N & Oliver, MB 2022, 'On the Effects and Boundaries of Awe and Humor Appeals for Pro-Environmental Engagement', International Journal of Communication, vol. 16, pp. 2709-2729.
Kalaji, M, Mathios, AD, Skurka, C, Niederdeppe, J & Byrne, S 2022, 'Youth and Young Adult-targeted E-cigarette Warnings and Advertising Messages: An Experiment with Young Adults in the US', Journal of Health Communication, vol. 27, no. 8, pp. 574-584.


Gonzalez, AM, Reynolds-Tylus, T, Quick, BL & Skurka, C 2021, 'Message fatigue and resistance to anti–binge drinking messages: Examining the mediating roles of inattention and reactance', Journal of studies on alcohol and drugs, vol. 82, no. 4, pp. 503-510.
Jovanova, M, Skurka, C, Byrne, S, Kalaji, M, Greiner Safi, A, Porticella, N, Mathios, AD, Avery, RJ, Dorf, MC & Niederdeppe, J 2021, 'Should Graphic Warning Labels Proposed for Cigarette Packages Sold in the United States Mention the Food and Drug Administration?', Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco, vol. 23, no. 2, pp. 402-406.
Skurka, C, Wheldon, CW & Eng, N 2021, 'Targeted Truth: An Experiment Testing the Efficacy of Counterindustry Tobacco Advertisements Targeted to Black Individuals and Sexual and Gender Minority Individuals', Nicotine and Tobacco Research, vol. 23, no. 9, pp. 1542-1550.
Skurka, C, Reynolds-Tylus, T, Quick, B & Hartman, D 2021, 'What’s at Stake: Evaluating a Run-Hide-Fight® Intervention Video through the Lens of Vested Interest Theory', Journal of Health Communication, vol. 25, no. 12, pp. 982-989.
Madden, S, Guastaferro, K, Skurka, C & Myrick, JG 2021, 'When Home is Not Safe: Media Coverage and Issue Salience of Child Maltreatment during the COVID-19 Pandemic', Howard Journal of Communications, vol. 32, no. 5, pp. 474-492.
Skurka, C 2021, 'Will It Teach Them a Lesson? Validating a Measure of Retributive Efficacy in Social Issue Activism', Political Behavior, vol. 44, no. 4, pp. 1559-1582.
Gonzalez, AM, Reynolds-Tylus, T & Skurka, C 2022, 'Young Adults’ Willingness to Engage in Climate Change Activism: An Application of the Theory of Normative Social Behavior', Environmental Communication, vol. 16, no. 3, pp. 388-407.


Niederdeppe, J, Avery, RJ, Tabor, E, Lee, NW, Welch, B & Skurka, C 2021, 'Estimated televised alcohol advertising exposure in the past year and associations with past 30-day drinking behavior among American adults: results from a secondary analysis of large-scale advertising and survey data', Addiction, vol. 116, no. 2, pp. 280-289.
SKURKA, CHRIS, NIEDERDEPPE, JEFF & WINETT, LIANAB 2020, 'There's More to the Story: Both Individual and Collective Policy Narratives Can Increase Support for Community-Level Action', International Journal of Communication, vol. 14, pp. 4160-4179.