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Researcher Profile

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Christofer Skurka

Christofer Skurka

Assistant Professor, Film-Video and Media Studies
Scientific Program:Cancer Control

Research Interests

  • Tobacco
  • Intention
  • Smokers
  • Tobacco Products
  • Population
  • Young Adult
  • Health
  • Vulnerable Populations
  • Sexual and Gender Minorities
  • Civil Defense
  • Industry
  • Anger

Recent Publications


Skurka, C, Myrick, JG & Yang, Y 2023, 'Fanning the flames or burning out? Testing competing hypotheses about repeated exposure to threatening climate change messages', Climatic Change, vol. 176, no. 5, 52.
Wheldon, CW, Skurka, C & Eng, N 2023, 'Inoculating Black/African American and LGBTQ Communities Against the Tobacco Industry: The Role of Community Connectedness and Tobacco Denormalization Beliefs', Health promotion practice.
Reynolds-Tylus, T, Martinez Gonzalez, A & Skurka, C 2023, 'Leveraging Dynamic Norms to Reduce College Student Alcohol Use: A Test of Four Mediators', Health Communication.
Skurka, C & Lee Cunningham, JJ 2023, 'Seeing the funny side: Humor in pro-environmental communication', Current Opinion in Psychology, vol. 53, 101668.


Skurka, C, Romero-Canyas, R, Joo, HH & Niederdeppe, J 2022, 'Choose Your Own Emotion: Predictors of Selective Exposure to Emotion-Inducing Climate Messages', Environmental Communication, vol. 16, no. 3, pp. 424-431.
Skurka, C, Troy, C, Cui, Z & Gil de Zúñiga, H 2022, 'Efficacy constructs in media use and effects: organizing and appraising the literature', Annals of the International Communication Association.
Skurka, C, Romero-Canyas, R, Joo, HH, Acup, D & Niederdeppe, J 2022, 'Emotional Appeals, Climate Change, and Young Adults: A Direct Replication of Skurka et al. (2018)', Human Communication Research, vol. 48, no. 1, pp. 147-156.
Kalaji, M, Mathios, AD, Skurka, C, Niederdeppe, J & Byrne, S 2022, 'Youth and Young Adult-targeted E-cigarette Warnings and Advertising Messages: An Experiment with Young Adults in the US', Journal of Health Communication, vol. 27, no. 8, pp. 574-584.


Gonzalez, AM, Reynolds-Tylus, T, Quick, BL & Skurka, C 2021, 'Message fatigue and resistance to anti–binge drinking messages: Examining the mediating roles of inattention and reactance', Journal of studies on alcohol and drugs, vol. 82, no. 4, pp. 503-510.
Jovanova, M, Skurka, C, Byrne, S, Kalaji, M, Greiner Safi, A, Porticella, N, Mathios, AD, Avery, RJ, Dorf, MC & Niederdeppe, J 2021, 'Should Graphic Warning Labels Proposed for Cigarette Packages Sold in the United States Mention the Food and Drug Administration?', Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco, vol. 23, no. 2, pp. 402-406.
Skurka, C, Wheldon, CW & Eng, N 2021, 'Targeted Truth: An Experiment Testing the Efficacy of Counterindustry Tobacco Advertisements Targeted to Black Individuals and Sexual and Gender Minority Individuals', Nicotine and Tobacco Research, vol. 23, no. 9, pp. 1542-1550.
Skurka, C, Reynolds-Tylus, T, Quick, B & Hartman, D 2021, 'What’s at Stake: Evaluating a Run-Hide-Fight® Intervention Video through the Lens of Vested Interest Theory', Journal of Health Communication, vol. 25, no. 12, pp. 982-989.
Madden, S, Guastaferro, K, Skurka, C & Myrick, JG 2021, 'When Home is Not Safe: Media Coverage and Issue Salience of Child Maltreatment during the COVID-19 Pandemic', Howard Journal of Communications, vol. 32, no. 5, pp. 474-492.
Skurka, C 2021, 'Will It Teach Them a Lesson? Validating a Measure of Retributive Efficacy in Social Issue Activism', Political Behavior, vol. 44, no. 4, pp. 1559-1582.
Gonzalez, AM, Reynolds-Tylus, T & Skurka, C 2022, 'Young Adults’ Willingness to Engage in Climate Change Activism: An Application of the Theory of Normative Social Behavior', Environmental Communication, vol. 16, no. 3, pp. 388-407.


Niederdeppe, J, Avery, RJ, Tabor, E, Lee, NW, Welch, B & Skurka, C 2021, 'Estimated televised alcohol advertising exposure in the past year and associations with past 30-day drinking behavior among American adults: results from a secondary analysis of large-scale advertising and survey data', Addiction, vol. 116, no. 2, pp. 280-289.
SKURKA, CHRIS, NIEDERDEPPE, JEFF & WINETT, LIANAB 2020, 'There's More to the Story: Both Individual and Collective Policy Narratives Can Increase Support for Community-Level Action', International Journal of Communication, vol. 14, pp. 4160-4179.


Skurka, C, Winett, LB, Jarman-Miller, H & Niederdeppe, J 2020, 'All Things Being Equal: Distinguishing Proportionality and Equity in Moral Reasoning', Social Psychological and Personality Science, vol. 11, no. 3, pp. 374-387.
Skurka, C 2019, 'Communicating Inequalities to Enhance Support for Obesity-Prevention Policies: The Role of Social Comparisons, Age Frames, and Emotion', Health Communication, vol. 34, no. 2, pp. 227-237.
Greiner Safi, A, Reyes, C, Jesch, E, Steinhardt, J, Niederdeppe, J, Skurka, C, Kalaji, M, Scolere, L & Byrne, S 2019, 'Comparing in person and internet methods to recruit low-SES populations for tobacco control policy research', Social Science and Medicine, vol. 242, 112597.
Byrne, S, Greiner Safi, A, Kemp, D, Skurka, C, Davydova, J, Scolere, L, Mathios, AD, Avery, RJ, Dorf, MC, Steinhardt, J & Niederdeppe, J 2019, 'Effects of Varying Color, Imagery, and Text of Cigarette Package Warning Labels among Socioeconomically Disadvantaged Middle School Youth and Adult Smokers', Health Communication, vol. 34, no. 3, pp. 306-316.
Skurka, C, Kalaji, M, Dorf, MC, Kemp, D, Greiner Safi, A, Byrne, S, Mathios, AD, Avery, RJ & Niederdeppe, J 2019, 'Independent or synergistic? Effects of varying size and using pictorial images in tobacco health warning labels', Drug and alcohol dependence, vol. 198, pp. 87-94.
Skurka, C, Niederdeppe, J & Nabi, R 2019, 'Kimmel on Climate: Disentangling the Emotional Ingredients of a Satirical Monologue', Science Communication, vol. 41, no. 4, pp. 394-421.