Researcher Profile

Researcher Profile

Christofer Skurka

Christofer Skurka

Assistant Professor, Film-Video and Media Studies
Scientific Program:Cancer Control

Research Interests

  • Tobacco
  • Smokers
  • Tobacco Products
  • Intention
  • Population
  • Vulnerable Populations
  • Health
  • Anger
  • United States Food and Drug Administration
  • Industry
  • Smoking
  • Students

Recent Publications


Gonzalez, AM, Reynolds-Tylus, T, Quick, BL & Skurka, C 2021, 'Message fatigue and resistance to anti–binge drinking messages: Examining the mediating roles of inattention and reactance', Journal of studies on alcohol and drugs, vol. 82, no. 4, pp. 503-510.
Jovanova, M, Skurka, C, Byrne, S, Kalaji, M, Greiner Safi, A, Porticella, N, Mathios, AD, Avery, RJ, Dorf, MC & Niederdeppe, J 2021, 'Should Graphic Warning Labels Proposed for Cigarette Packages Sold in the United States Mention the Food and Drug Administration?', Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco, vol. 23, no. 2, pp. 402-406.
Skurka, C, Wheldon, CW & Eng, N 2021, 'Targeted Truth: An Experiment Testing the Efficacy of Counterindustry Tobacco Advertisements Targeted to Black Individuals and Sexual and Gender Minority Individuals', Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco, vol. 23, no. 9, pp. 1542-1550.
Skurka, C, Reynolds-Tylus, T, Quick, B & Hartman, D 2021, 'What’s at Stake: Evaluating a Run-Hide-Fight® Intervention Video through the Lens of Vested Interest Theory', Journal of Health Communication, vol. 25, no. 12, pp. 982-989.
Madden, S, Guastaferro, K, Skurka, C & Myrick, JG 2021, 'When Home is Not Safe: Media Coverage and Issue Salience of Child Maltreatment during the COVID-19 Pandemic', Howard Journal of Communications, vol. 32, no. 5, pp. 474-492.
Skurka, C 2021, 'Will It Teach Them a Lesson? Validating a Measure of Retributive Efficacy in Social Issue Activism', Political Behavior.
Gonzalez, AM, Reynolds-Tylus, T & Skurka, C 2021, 'Young Adults’ Willingness to Engage in Climate Change Activism: An Application of the Theory of Normative Social Behavior', Environmental Communication.


Niederdeppe, J, Avery, RJ, Tabor, E, Lee, NW, Welch, B & Skurka, C 2021, 'Estimated televised alcohol advertising exposure in the past year and associations with past 30-day drinking behavior among American adults: results from a secondary analysis of large-scale advertising and survey data', Addiction, vol. 116, no. 2, pp. 280-289.
SKURKA, CHRIS, NIEDERDEPPE, JEFF & WINETT, LIANAB 2020, 'There's More to the Story: Both Individual and Collective Policy Narratives Can Increase Support for Community-Level Action', International Journal of Communication, vol. 14, pp. 4160-4179.


Skurka, C, Winett, LB, Jarman-Miller, H & Niederdeppe, J 2020, 'All Things Being Equal: Distinguishing Proportionality and Equity in Moral Reasoning', Social Psychological and Personality Science, vol. 11, no. 3, pp. 374-387.
Skurka, C 2019, 'Communicating Inequalities to Enhance Support for Obesity-Prevention Policies: The Role of Social Comparisons, Age Frames, and Emotion', Health Communication, vol. 34, no. 2, pp. 227-237.
Greiner Safi, A, Reyes, C, Jesch, E, Steinhardt, J, Niederdeppe, J, Skurka, C, Kalaji, M, Scolere, L & Byrne, S 2019, 'Comparing in person and internet methods to recruit low-SES populations for tobacco control policy research', Social Science and Medicine, vol. 242, 112597.
Byrne, S, Greiner Safi, A, Kemp, D, Skurka, C, Davydova, J, Scolere, L, Mathios, AD, Avery, RJ, Dorf, MC, Steinhardt, J & Niederdeppe, J 2019, 'Effects of Varying Color, Imagery, and Text of Cigarette Package Warning Labels among Socioeconomically Disadvantaged Middle School Youth and Adult Smokers', Health Communication, vol. 34, no. 3, pp. 306-316.
Skurka, C, Kalaji, M, Dorf, MC, Kemp, D, Greiner Safi, A, Byrne, S, Mathios, AD, Avery, RJ & Niederdeppe, J 2019, 'Independent or synergistic? Effects of varying size and using pictorial images in tobacco health warning labels', Drug and alcohol dependence, vol. 198, pp. 87-94.
Skurka, C, Niederdeppe, J & Nabi, R 2019, 'Kimmel on Climate: Disentangling the Emotional Ingredients of a Satirical Monologue', Science Communication, vol. 41, no. 4, pp. 394-421.


Skurka, C, Quick, BL, Reynolds-Tylus, T, Short, T & Bryan, AL 2018, 'An evaluation of a college campus emergency preparedness intervention', Journal of Safety Research, vol. 65, pp. 67-72.
Skurka, C, Kemp, D, Davydova, J, Thrasher, JF, Byrne, S, Safi, AG, Avery, RJ, Dorf, MC, Mathios, AD, Scolere, L & Niederdeppe, J 2018, 'Effects of 30% and 50% cigarette pack graphic warning labels on visual attention, negative affect, quit intentions, and smoking susceptibility among disadvantaged populations in the United States', Nicotine and Tobacco Research, vol. 20, no. 7, pp. 859-866.
Quick, BL, LaVoie, NR, Reynolds-Tylus, T, Martinez-Gonzalez, A & Skurka, C 2018, 'Examining Mechanisms Underlying Fear-Control in the Extended Parallel Process Model', Health Communication, vol. 33, no. 4, pp. 379-391.
Niederdeppe, J, Kellogg, M, Skurka, C & Avery, RJ 2018, 'Market-level exposure to state antismoking media campaigns and public support for tobacco control policy in the United States, 2001-2002', Tobacco Control, vol. 27, no. 2, pp. 177-184.
Skurka, C, Niederdeppe, J, Romero-Canyas, R & Acup, D 2018, 'Pathways of influence in emotional appeals: Benefits and tradeoffs of using fear or humor to promote climate change-Related intentions and risk perceptions', Journal of Communication, vol. 68, no. 1, pp. 169-193.
Skurka, C, Byrne, S, Davydova, J, Kemp, D, Safi, AG, Avery, RJ, Dorf, MC, Mathios, AD & Niederdeppe, J 2018, 'Testing competing explanations for graphic warning label effects among adult smokers and non-smoking youth', Social Science and Medicine, vol. 211, pp. 294-303.
Skurka, C 2019, 'You Mad? Using Anger Appeals to Promote Activism Intentions and Policy Support in the Context of Sugary Drink Marketing to Kids', Health Communication, vol. 34, no. 14, pp. 1775-1787.

Clinical Trials Search

Children (age < 18 years)
Adults (age >= 18 years)