Christofer Skurka - Penn State Cancer Institute
Researcher Profile
Christofer Skurka
Assistant Professor, Film-Video and Media Studies
Scientific Program:Cancer Control
Research Interests
- Tobacco
- Intention
- Smokers
- Tobacco Products
- Population
- Young Adult
- Health
- Vulnerable Populations
- Sexual and Gender Minorities
- Civil Defense
- Industry
- Anger
Recent Publications
2023
Skurka, C, Myrick, JG & Yang, Y 2023, 'Fanning the flames or burning out? Testing competing hypotheses about repeated exposure to threatening climate change messages', Climatic Change, vol. 176, no. 5, 52. https://doi.org/10.1007/s10584-023-03539-8
Wheldon, CW, Skurka, C & Eng, N 2023, 'Inoculating Black/African American and LGBTQ Communities Against the Tobacco Industry: The Role of Community Connectedness and Tobacco Denormalization Beliefs', Health promotion practice. https://doi.org/10.1177/15248399221146553
Reynolds-Tylus, T, Martinez Gonzalez, A & Skurka, C 2023, 'Leveraging Dynamic Norms to Reduce College Student Alcohol Use: A Test of Four Mediators', Health Communication. https://doi.org/10.1080/10410236.2023.2212447
Skurka, C & Lee Cunningham, JJ 2023, 'Seeing the funny side: Humor in pro-environmental communication', Current Opinion in Psychology, vol. 53, 101668. https://doi.org/10.1016/j.copsyc.2023.101668
2022
Skurka, C, Romero-Canyas, R, Joo, HH & Niederdeppe, J 2022, 'Choose Your Own Emotion: Predictors of Selective Exposure to Emotion-Inducing Climate Messages', Environmental Communication, vol. 16, no. 3, pp. 424-431. https://doi.org/10.1080/17524032.2022.2083207
Skurka, C, Troy, C, Cui, Z & Gil de Zúñiga, H 2022, 'Efficacy constructs in media use and effects: organizing and appraising the literature', Annals of the International Communication Association. https://doi.org/10.1080/23808985.2022.2142150
Skurka, C, Romero-Canyas, R, Joo, HH, Acup, D & Niederdeppe, J 2022, 'Emotional Appeals, Climate Change, and Young Adults: A Direct Replication of Skurka et al. (2018)', Human Communication Research, vol. 48, no. 1, pp. 147-156. https://doi.org/10.1093/hcr/hqab013
Kalaji, M, Mathios, AD, Skurka, C, Niederdeppe, J & Byrne, S 2022, 'Youth and Young Adult-targeted E-cigarette Warnings and Advertising Messages: An Experiment with Young Adults in the US', Journal of Health Communication, vol. 27, no. 8, pp. 574-584. https://doi.org/10.1080/10810730.2022.2138640
2021
Gonzalez, AM, Reynolds-Tylus, T, Quick, BL & Skurka, C 2021, 'Message fatigue and resistance to anti–binge drinking messages: Examining the mediating roles of inattention and reactance', Journal of studies on alcohol and drugs, vol. 82, no. 4, pp. 503-510. https://doi.org/10.15288/jsad.2021.82.503
Jovanova, M, Skurka, C, Byrne, S, Kalaji, M, Greiner Safi, A, Porticella, N, Mathios, AD, Avery, RJ, Dorf, MC & Niederdeppe, J 2021, 'Should Graphic Warning Labels Proposed for Cigarette Packages Sold in the United States Mention the Food and Drug Administration?', Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco, vol. 23, no. 2, pp. 402-406. https://doi.org/10.1093/ntr/ntaa142
Skurka, C, Wheldon, CW & Eng, N 2021, 'Targeted Truth: An Experiment Testing the Efficacy of Counterindustry Tobacco Advertisements Targeted to Black Individuals and Sexual and Gender Minority Individuals', Nicotine and Tobacco Research, vol. 23, no. 9, pp. 1542-1550. https://doi.org/10.1093/ntr/ntab032
Skurka, C, Reynolds-Tylus, T, Quick, B & Hartman, D 2021, 'What’s at Stake: Evaluating a Run-Hide-Fight® Intervention Video through the Lens of Vested Interest Theory', Journal of Health Communication, vol. 25, no. 12, pp. 982-989. https://doi.org/10.1080/10810730.2021.1885084
Madden, S, Guastaferro, K, Skurka, C & Myrick, JG 2021, 'When Home is Not Safe: Media Coverage and Issue Salience of Child Maltreatment during the COVID-19 Pandemic', Howard Journal of Communications, vol. 32, no. 5, pp. 474-492. https://doi.org/10.1080/10646175.2021.1932641
Skurka, C 2021, 'Will It Teach Them a Lesson? Validating a Measure of Retributive Efficacy in Social Issue Activism', Political Behavior, vol. 44, no. 4, pp. 1559-1582. https://doi.org/10.1007/s11109-020-09665-8
Gonzalez, AM, Reynolds-Tylus, T & Skurka, C 2022, 'Young Adults’ Willingness to Engage in Climate Change Activism: An Application of the Theory of Normative Social Behavior', Environmental Communication, vol. 16, no. 3, pp. 388-407. https://doi.org/10.1080/17524032.2021.2011368
2020
Niederdeppe, J, Avery, RJ, Tabor, E, Lee, NW, Welch, B & Skurka, C 2021, 'Estimated televised alcohol advertising exposure in the past year and associations with past 30-day drinking behavior among American adults: results from a secondary analysis of large-scale advertising and survey data', Addiction, vol. 116, no. 2, pp. 280-289. https://doi.org/10.1111/add.15088
SKURKA, CHRIS, NIEDERDEPPE, JEFF & WINETT, LIANAB 2020, 'There's More to the Story: Both Individual and Collective Policy Narratives Can Increase Support for Community-Level Action', International Journal of Communication, vol. 14, pp. 4160-4179.
2019
Skurka, C, Winett, LB, Jarman-Miller, H & Niederdeppe, J 2020, 'All Things Being Equal: Distinguishing Proportionality and Equity in Moral Reasoning', Social Psychological and Personality Science, vol. 11, no. 3, pp. 374-387. https://doi.org/10.1177/1948550619862261
Skurka, C 2019, 'Communicating Inequalities to Enhance Support for Obesity-Prevention Policies: The Role of Social Comparisons, Age Frames, and Emotion', Health Communication, vol. 34, no. 2, pp. 227-237. https://doi.org/10.1080/10410236.2017.1405477
Greiner Safi, A, Reyes, C, Jesch, E, Steinhardt, J, Niederdeppe, J, Skurka, C, Kalaji, M, Scolere, L & Byrne, S 2019, 'Comparing in person and internet methods to recruit low-SES populations for tobacco control policy research', Social Science and Medicine, vol. 242, 112597. https://doi.org/10.1016/j.socscimed.2019.112597
Byrne, S, Greiner Safi, A, Kemp, D, Skurka, C, Davydova, J, Scolere, L, Mathios, AD, Avery, RJ, Dorf, MC, Steinhardt, J & Niederdeppe, J 2019, 'Effects of Varying Color, Imagery, and Text of Cigarette Package Warning Labels among Socioeconomically Disadvantaged Middle School Youth and Adult Smokers', Health Communication, vol. 34, no. 3, pp. 306-316. https://doi.org/10.1080/10410236.2017.1407228
Skurka, C, Kalaji, M, Dorf, MC, Kemp, D, Greiner Safi, A, Byrne, S, Mathios, AD, Avery, RJ & Niederdeppe, J 2019, 'Independent or synergistic? Effects of varying size and using pictorial images in tobacco health warning labels', Drug and alcohol dependence, vol. 198, pp. 87-94. https://doi.org/10.1016/j.drugalcdep.2019.01.034
Skurka, C, Niederdeppe, J & Nabi, R 2019, 'Kimmel on Climate: Disentangling the Emotional Ingredients of a Satirical Monologue', Science Communication, vol. 41, no. 4, pp. 394-421. https://doi.org/10.1177/1075547019853837