Researcher Profile

Researcher Profile

Christofer Skurka

Christofer Skurka

Assistant Professor, Film-Video and Media Studies
Scientific Program:Cancer Control
cjs7142@psu.edu

Research Interests

  • Tobacco
  • Smokers
  • Tobacco Products
  • Intention
  • Population
  • Vulnerable Populations
  • Health
  • Anger
  • United States Food and Drug Administration
  • Industry
  • Smoking
  • Students

Recent Publications

2021

Gonzalez, AM, Reynolds-Tylus, T, Quick, BL & Skurka, C 2021, 'Message fatigue and resistance to anti–binge drinking messages: Examining the mediating roles of inattention and reactance', Journal of studies on alcohol and drugs, vol. 82, no. 4, pp. 503-510. https://doi.org/10.15288/jsad.2021.82.503
Jovanova, M, Skurka, C, Byrne, S, Kalaji, M, Greiner Safi, A, Porticella, N, Mathios, AD, Avery, RJ, Dorf, MC & Niederdeppe, J 2021, 'Should Graphic Warning Labels Proposed for Cigarette Packages Sold in the United States Mention the Food and Drug Administration?', Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco, vol. 23, no. 2, pp. 402-406. https://doi.org/10.1093/ntr/ntaa142
Skurka, C, Wheldon, CW & Eng, N 2021, 'Targeted Truth: An Experiment Testing the Efficacy of Counterindustry Tobacco Advertisements Targeted to Black Individuals and Sexual and Gender Minority Individuals', Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco, vol. 23, no. 9, pp. 1542-1550. https://doi.org/10.1093/ntr/ntab032
Skurka, C, Reynolds-Tylus, T, Quick, B & Hartman, D 2021, 'What’s at Stake: Evaluating a Run-Hide-Fight® Intervention Video through the Lens of Vested Interest Theory', Journal of Health Communication, vol. 25, no. 12, pp. 982-989. https://doi.org/10.1080/10810730.2021.1885084
Madden, S, Guastaferro, K, Skurka, C & Myrick, JG 2021, 'When Home is Not Safe: Media Coverage and Issue Salience of Child Maltreatment during the COVID-19 Pandemic', Howard Journal of Communications, vol. 32, no. 5, pp. 474-492. https://doi.org/10.1080/10646175.2021.1932641
Skurka, C 2021, 'Will It Teach Them a Lesson? Validating a Measure of Retributive Efficacy in Social Issue Activism', Political Behavior. https://doi.org/10.1007/s11109-020-09665-8
Gonzalez, AM, Reynolds-Tylus, T & Skurka, C 2021, 'Young Adults’ Willingness to Engage in Climate Change Activism: An Application of the Theory of Normative Social Behavior', Environmental Communication. https://doi.org/10.1080/17524032.2021.2011368

2020

Niederdeppe, J, Avery, RJ, Tabor, E, Lee, NW, Welch, B & Skurka, C 2021, 'Estimated televised alcohol advertising exposure in the past year and associations with past 30-day drinking behavior among American adults: results from a secondary analysis of large-scale advertising and survey data', Addiction, vol. 116, no. 2, pp. 280-289. https://doi.org/10.1111/add.15088
SKURKA, CHRIS, NIEDERDEPPE, JEFF & WINETT, LIANAB 2020, 'There's More to the Story: Both Individual and Collective Policy Narratives Can Increase Support for Community-Level Action', International Journal of Communication, vol. 14, pp. 4160-4179.

2019

Skurka, C, Winett, LB, Jarman-Miller, H & Niederdeppe, J 2020, 'All Things Being Equal: Distinguishing Proportionality and Equity in Moral Reasoning', Social Psychological and Personality Science, vol. 11, no. 3, pp. 374-387. https://doi.org/10.1177/1948550619862261
Skurka, C 2019, 'Communicating Inequalities to Enhance Support for Obesity-Prevention Policies: The Role of Social Comparisons, Age Frames, and Emotion', Health Communication, vol. 34, no. 2, pp. 227-237. https://doi.org/10.1080/10410236.2017.1405477
Greiner Safi, A, Reyes, C, Jesch, E, Steinhardt, J, Niederdeppe, J, Skurka, C, Kalaji, M, Scolere, L & Byrne, S 2019, 'Comparing in person and internet methods to recruit low-SES populations for tobacco control policy research', Social Science and Medicine, vol. 242, 112597. https://doi.org/10.1016/j.socscimed.2019.112597
Byrne, S, Greiner Safi, A, Kemp, D, Skurka, C, Davydova, J, Scolere, L, Mathios, AD, Avery, RJ, Dorf, MC, Steinhardt, J & Niederdeppe, J 2019, 'Effects of Varying Color, Imagery, and Text of Cigarette Package Warning Labels among Socioeconomically Disadvantaged Middle School Youth and Adult Smokers', Health Communication, vol. 34, no. 3, pp. 306-316. https://doi.org/10.1080/10410236.2017.1407228
Skurka, C, Kalaji, M, Dorf, MC, Kemp, D, Greiner Safi, A, Byrne, S, Mathios, AD, Avery, RJ & Niederdeppe, J 2019, 'Independent or synergistic? Effects of varying size and using pictorial images in tobacco health warning labels', Drug and alcohol dependence, vol. 198, pp. 87-94. https://doi.org/10.1016/j.drugalcdep.2019.01.034
Skurka, C, Niederdeppe, J & Nabi, R 2019, 'Kimmel on Climate: Disentangling the Emotional Ingredients of a Satirical Monologue', Science Communication, vol. 41, no. 4, pp. 394-421. https://doi.org/10.1177/1075547019853837

2018

Skurka, C, Quick, BL, Reynolds-Tylus, T, Short, T & Bryan, AL 2018, 'An evaluation of a college campus emergency preparedness intervention', Journal of Safety Research, vol. 65, pp. 67-72. https://doi.org/10.1016/j.jsr.2018.02.003
Skurka, C, Kemp, D, Davydova, J, Thrasher, JF, Byrne, S, Safi, AG, Avery, RJ, Dorf, MC, Mathios, AD, Scolere, L & Niederdeppe, J 2018, 'Effects of 30% and 50% cigarette pack graphic warning labels on visual attention, negative affect, quit intentions, and smoking susceptibility among disadvantaged populations in the United States', Nicotine and Tobacco Research, vol. 20, no. 7, pp. 859-866. https://doi.org/10.1093/ntr/ntx244
Quick, BL, LaVoie, NR, Reynolds-Tylus, T, Martinez-Gonzalez, A & Skurka, C 2018, 'Examining Mechanisms Underlying Fear-Control in the Extended Parallel Process Model', Health Communication, vol. 33, no. 4, pp. 379-391. https://doi.org/10.1080/10410236.2016.1266738
Niederdeppe, J, Kellogg, M, Skurka, C & Avery, RJ 2018, 'Market-level exposure to state antismoking media campaigns and public support for tobacco control policy in the United States, 2001-2002', Tobacco Control, vol. 27, no. 2, pp. 177-184. https://doi.org/10.1136/tobaccocontrol-2016-053506
Skurka, C, Niederdeppe, J, Romero-Canyas, R & Acup, D 2018, 'Pathways of influence in emotional appeals: Benefits and tradeoffs of using fear or humor to promote climate change-Related intentions and risk perceptions', Journal of Communication, vol. 68, no. 1, pp. 169-193. https://doi.org/10.1093/joc/jqx008
Skurka, C, Byrne, S, Davydova, J, Kemp, D, Safi, AG, Avery, RJ, Dorf, MC, Mathios, AD & Niederdeppe, J 2018, 'Testing competing explanations for graphic warning label effects among adult smokers and non-smoking youth', Social Science and Medicine, vol. 211, pp. 294-303. https://doi.org/10.1016/j.socscimed.2018.06.035
Skurka, C 2019, 'You Mad? Using Anger Appeals to Promote Activism Intentions and Policy Support in the Context of Sugary Drink Marketing to Kids', Health Communication, vol. 34, no. 14, pp. 1775-1787. https://doi.org/10.1080/10410236.2018.1536943

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