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John C. Liechty

John C. Liechty

Professor, Marketing
Scientific Program:Next-Generation Therapies

Recent Publications


Benthall, S, Carroll, CD, David, Z, Liechty, J, Lujan, A, McComb, C & Skar-Gislinge, N 2023, 'Simulating Heterogeneous Portfolio Choices and Financial Market Outcomes', CEUR Workshop Proceedings, vol. 3420.


Wright, ID, Reimherr, M & Liechty, J 2022, 'A machine learning approach to classification for traders in financial markets', Stat, vol. 11, no. 1, e465.


Howell, JR, Ebbes, P & Liechty, JC 2021, 'Gremlins in the Data: Identifying the Information Content of Research Subjects', Journal of Marketing Research, vol. 58, no. 1, pp. 74-94.